Why 93% of Consumers Say They Shop With Small Online Retailers

This is an amazing time to be an entrepreneur.  E-commerce has allowed businesses to reach consumers far outside of what brick and mortar stores could ever achieve. Lower over-head, quick and easy customizable websites and consumers embracing a world of choice at their fingertips, have created the perfect climate for smart businesses to thrive.

In a comScore poll of over 5000 online shoppers in the U.S. nearly all – 93%, said they shopped with small online retailers.

 

Traditional stores not cutting it

Almost half of those polled said they shopped at small online stores because they just couldn’t find what they wanted from traditional retailers. This is part of the reason why niche businesses that do one thing and do it well can succeed.

 

Where did you get that?

61% of shoppers also said they shopped at small retailers because they offer unique products.

The powerhouse marketplace Esty took this principle to the bank. This online supermall for funky, arsty, crafty-type wares started out in a Brooklyn, New York apartment in 2005 and now boasts 24 million active buyers and more than 1 billion dollars in transactions annually.

That is not your grandma’s craft-fair. If you’re not familiar with Esty, it brings together creative types with shoppers looking for things they can’t find anywhere else.

 

Why crowdfunding is now a thing

crowdfunding
Graphic: UPS/comSource

Probably the most interesting reason given for choosing small retailers is that shoppers said they wanted to support the small business community. That’s a key reason why retailers have to really embrace the idea of connecting with their customers on a personal level. If they like you, they’ll want to support you and in the case of the crowdfunding boom, actually want to be a part of your dream and your success.

 

The battlefront that is Free Shipping

While the news that shoppers have the warm and fuzzies for small business may be positive, their claws still come out over one issue that’s a killer – free shipping.

77% of people polled said that free shipping was the most important option at checkout, and more than half said they topped-up their cart to quality for free shipping minimums.

Free shipping is a tough call for small businesses, as large retailers can more easily absorb shipping costs. But if you do things right, and take into account the three keys to a successful niche business as pointed out by the customers themselves, even you can get them to click Add to Cart.

 

Reasons for shopping with small retailers:

  • Couldn’t find it at traditional stores
  • Wanted unique stuff
  • Feels good to support small business

 


Related Reading: Sites that get it: How adding more “you” will boost your online business


You need WordPress plugins for your awesome small business.
We’re a small, but mighty business too!

This post is brought to you by the team behind some great WordPress plugins that will make your work-life and website better. We hate Montreal snow in April, but love chatting with you on our social media channels.

Download one of our WordPress plugins and connect with us @etoilewebdesign. Tweet us and we’ll be sure to follow-back, check out your business and say hi.


Get Ultimate Product Catalog – Plugin for WordPress

10,000+ Installations

 


Get Ultimate FAQ – Plugin for WordPress

30,000+ Installations

Call to action box goes here
Looking to Make Some Extra Income?
Become an Affiliate
Need a Plugin to Improve Your Site?
Browse Plugins Now
Help! What Do I Write? 20 WordPress Blogging Ideas for Affiliates and Bloggers
Help! What Do I Write? 20 WordPress Blogging Ideas for Affiliates and Bloggers

It’s a question faced by everyone from new affiliate marketers to seasoned WordPress bloggers: What do I write!? If you’re facing the dreaded white page with no idea what to say to your readers, here are 20 WordPress blogging ideas to spark topics for your own posts. If you’re already one of our WordPress plugin…

4 Great WordPress Plugins that Have Affiliate Programs You Can Join Today (And so useful, you’ll want to use them too)
4 Great WordPress Plugins that Have Affiliate Programs You Can Join Today (And so useful, you’ll want to use them too)

The world of WordPress is a great place to try your hand at affiliate marketing. Most people who use WordPress, especially those creating or updating websites, are constantly searching for tools to enhance or improve their site.  With over 55 thousand plugins in the WordPress directory, it’s no wonder users are looking for plugin recommendations…

Creating a Slider for Your Product Reviews with Free WordPress Plugins
Creating a Slider for Your Product Reviews with Free WordPress Plugins

Product reviews are the most important element you can use to gain trust and drive sales on your website. Most consumers read 4-6 reviews before they’ll trust your business Excellent ratings prompt customers to spend 31% more money 72% of consumers will take action only after reading a positive review So why not turn these…

Discover More Posts
Browse Plugins Now