Why 93% of consumers say they shop with small online retailers


This is an amazing time to be an entrepreneur.  E-commerce has allowed businesses to reach consumers far outside of what brick and mortar stores could ever achieve. Lower over-head, quick and easy customizable websites and consumers embracing a world of choice at their fingertips, have created the perfect climate for smart businesses to thrive.

In a comScore poll of over 5000 online shoppers in the U.S. nearly all ⇒ 93%, said they shopped with small online retailers.

Traditional stores not cutting it

Almost half of those polled said they shopped at small online stores because they just couldn’t find what they wanted from traditional retailers. This is part of the reason why niche businesses that do one thing and do it well can succeed.


Where did you get that?

Photo: Etsy.com homepage

61% of shoppers also said they shopped at small retailers because they offer unique products. The powerhouse marketplace Esty took this principle to the bank. This online supermall for funky, arsty, crafty-type wares started out in a Brooklyn, New York apartment in 2005 and now boasts 24 million active buyers and more than 1 billion dollars in transactions annually. That is not your grandma’s craft-fair. If you’re not familiar with Esty, it brings together creative types with shoppers looking for things they can’t find anywhere else.

Why crowdfunding is now a thing

Graphic: UPS/comSource

Probably the most interesting reason given for choosing small retailers is that shoppers said they wanted to support the small business community. That’s a key reason why retailers have to really embrace the idea of connecting with their customers on a personal level. If they like you, they’ll want to support you and in the case of the crowdfunding boom, actually want to be a part of your dream and your success.

The battlefront that is Free Shipping

While the news that shoppers have the warm and fuzzies for small business may be positive, their claws still come out over one issue that’s a killer – free shipping.

77% of pollees said that free shipping was the most important option at checkout, and more than half said they topped-up their cart to quality for free shipping minimums.

Free shipping is a tough call for small businesses, as large retailers can more easily absorb shipping costs. But if you do things right, and take into account the three keys to a successful niche business as pointed out by the customers themselves, even you can get them to click Add to Cart.

ID-100320553Reasons for shopping with small retailers:

⇒ Couldn’t find it at traditional stores

⇒ Wanted unique stuff

⇒ Feels good to support small business


Related Reading: Sites that get it: How adding more “you” will boost your online business



You need WordPress plugins for your awesome small business.
We’re a small, but mighty business too!

FacebookProfilePictureThis post is brought to you by the team behind some great WordPress plugins that will make your work-life and website better. We hate Montreal snow in April, but love chatting with you on our social media channels. Download one of our WordPress plugins and connect with us @etoilewebdesign . Tweet us and we’ll be sure to follow-back, check out your business and say hi.

icons in a row2


Call to action box goes here
Looking to Make Some Extra Income?
Become an Affiliate
Need a Plugin to Improve Your Site?
Browse Plugins Now
What are WordPress Affiliate Programs and How to Use them with Integrity to Earn Extra Cash
What are WordPress Affiliate Programs and How to Use them with Integrity to Earn Extra Cash

If you had the option to choose a product that someone recommended over a mystery product, what would you be more inclined to choose? That is the premise of affiliate marketing. Our advanced WordPress plugins affiliate program offers you the chance to leverage your WordPress credibility, knowledge and website to your advantage. It also helps…

3 Easy Digital Marketing Tips for Small Businesses Short on Time and Money
3 Easy Digital Marketing Tips for Small Businesses Short on Time and Money

You know you need to do more digital marketing, but don’t have the hours or the resources. Sound familiar? Here are three easy and actionable tips to make the most of your time and money. Focus on Getting Reviews Reviews not only give your brand and products more credibility, they are also a steady and…

Using Ultimate WP Mail With Our Plugins
Using Ultimate WP Mail With Our Plugins

Many of our plugins feature integration with the Ultimate WP Mail plugin in their free versions. These integrations include customized messages like thank you emails, confirmation emails and sign up emails. Using Ultimate WP Mail’s built-in visual builder, you can completely customize the email’s layout and content. To get started, make sure that you have…

Discover More Posts
Browse Plugins Now