These simple videos are extremely popular and lucrative. Consumers loving seeing what a product looks like out of the box, what it comes with and how it works. Pick a neutral background in a well-lit area and open-away. Commentaries on the product are also effective, but you don’t have to review. Many unboxings simply discuss what it comes with and some features. This popular unboxing has racked up millions of views:
Your Top Picks and Reviews
Can you review your own products? Absolutely. You can contrast your product against a competitor, discuss the best features or what’s most popular or appreciated by your customers. In busy shopping periods create a video of your top 5 picks for Mother’s Day or Christmas gifts. You can also target niche groups with product recommendation for “Guy Gifts”, kids of varying ages, or tech-savvy grandmothers. Remember catchy titles that are well-optimized will get you more interest and views so be creative. There are tonnes of slick lists out there like Sean Cannell’s, but there are also lots of low tech, fast videos that get the job done. This example is not high on production values, but has some interesting gift suggestions. Remember to provide links to your site or products.
Tutorials or How-to’s
Helping people solve a problem or get up and running with a product quickly makes for an easy and desirable video marketing project. We’re all short on time, so if you can watch it on-the-go in a few minutes that’s far more appealing that reading a manual or figuring it out yourself. If you’re demonstrating something online or on your computer you can make use of free screen-casting software, also known as a “video screen capture”. You simply make a recording of your computer screen and it’s outputted in video format. You can also include a voice-over using a microphone.
Now you have video. Where do you put it?
The simple answer is everywhere. Realizing the importance of video marketing, social media platforms are all making it easier to upload and share video. If you are on WordPress there are a number of plugins you can use to help you easily integrate clips. Our Ultimate Slider Plugin for example, lets you add your YouTube videos to an image slider on any page via shortcode. The Pay-Off The end-game with video is to increase engagement and get consumers to remember you and your product. So remember, shooting with a mobile device is fine, but keep it clean, clear and steady. The end results could mean a huge increase in your bottom line. Some Interesting Stats:
- 90% of information transmitted to the brain is visual, which is interesting since researchers found that 90% of consumers polled say that watching a video is helpful in the decision-making process.
- According to ComScore, the average user spends over 16 minutes watching online video ads every month.
- Visuals are processed 60,000X faster in the brain than text.
- According to Online Publishers Association, 80% of users remember a video ad they saw in the last 30 days.
- According to ComScore, after watching a video, 64% of users are more likely to buy a product online.