How Bad Internet Gave Birth to Cyber Monday Deals: The Origins of E-Comm’s Biggest Day
The Birth of Cyber Monday Deals
No lines, crowds or crazy dads fighting over a kid’s car – what’s not to love about Cyber Monday? Unlike the madness that is on-foot retail shopping on Black Friday, the origins of “Cyber Monday” have a decidedly practical vibe.
It was the early 2000’s. There were only about 361 million internet users , not in the U.S. – in the entire world. Home internet connections were slow and “camera phones” were considered innovative. As for online shopping – it was still something that most people didn’t quite fully trust.
Then around around 2004-2005 researchers from the National Retail Federation (NRF), started to notice an interesting trend. Sales seemed to spike for online stores the Monday after U.S. Thanksgiving. But why? The answer is simple. The internet connection was often much better at work and people were able to shop without the prying eyes of kids and significant others and without leaving their desks. According to NRF’s data, an astounding 77 percent of the e-commerce retailers surveyed had seen a “substantial” increase in sales. In reporting their findings in a press release, they coined the phrase “Cyber Monday” (other names considered: Black Monday and Blue Monday – for hyperlinks).
Cyber Monday Breaks Records
The name stuck and soon retailers and consumers began capitalizing on the extra day of deals. By 2014 Cyber Monday hit an all-time high, surpassing $2 billion in sales and making it the most profitable day ever in the history of e-commerce.
Many people believed the trend wouldn’t last, but with an increased comfort in spending online, better access to “smart” mobile devices and of course the convenience factor, Cyber Monday deals continued to be a force in e-commerce. According to Adobe Digital Insights, Cyber Monday 2016 saw consumers drop a record breaking $3.45 billion. That’s $110 million dollars more than Black Friday’s online sales.
Predictions for 2017? According to a Google consumer survey by RetailMeNot, 56% said they’d spend on Cyber Monday deals in 2017, compared with only 39% last year.